Even so, trying to capture and summarize his body of work is like trying to pin down smoke. With a cult online following, made up of people who like the internet best when it feels handcrafted, misshapen and idiosyncratic, Ribbonfarm has helped him turn trend forecasting into a real job. He shares deep dives into emerging cultural and business trends, as well helping to define what's coming next. Above all, though, Venkatesh helps ground trends in a larger cultural and historical frame.
He carries out one-to-one work with business executives, acting as a ‘conversational sparring partner’ to stress-test and solve big challenges.
Im done memes tv#
He's written a book about decision-making and workplace dynamics as seen through the lens of TV show The Office. Before becoming one of the leading public analysts of economic and social theory, he earned a PhD in aerospace engineering. It's run by Venkatesh Rao, an LA-based writer and consultant with an unconventional career path. Looking up these cultural and business trends, you might come across a low-fi blog called Ribbonfarm, which doesn't look entirely dissimilar from Wikipedia but with memes and weird hand-drawn diagrams. What about the rise of ‘domestic cozy’ and the ways it has defined a new Gen Z aesthetic, with every brand pivoting to self-care and marketing to cool young people who, even when they're not at home, want to feel like it? Or maybe you've read about how online spaces are being taken over by ‘beef-only’ thinkers, as global culture quickly moves more closely towards a state of constant conflict. The idea that more people than ever before can indulge in ‘exclusive’ things that aren't, really, all that exclusive. Maybe you've come across the concept of premium mediocre: food that Instagrams better than it tastes, putting truffle oil on anything, extra leg-room seats in economy.
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